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Vietnamese brand strength

, 22/10/2011, 13:23 GMT+7

(Baodautu.vn) Add a new strong brands first joined the army of Vietnam Gold Star. Combined strength of the Vietnam Gold Star brand grows, along with persistence, firm of familiar names and a boost, creating a new brand.

Also many brands are forced to halt or even disappear in the more rigorous screening, cold market, the more rigorous requirements in the "playground" Vietnam Gold Star.

Of course, winning is of course in each of the competing assets. The winning brands were honored, respected. The brand name is not the point is not necessarily due to failure.

The absence of many brands in the table of gold this year may be a step slower, or a consolidation phase, preparing for new development, especially in the period of adverse business, many companies are under bruising of the storm from the economic crisis, from market fluctuations.

 

The slow down in a smart, alert will certainly create new momentum for resilience, the new strength of not only a business, a brand.

But can not see the instability in many businesses in the face in frontal storms. Pretty much business revealed rapid and strong direction from the advantage of opportunities to plan short term policy changes. Many brands also emerged rapidly from the head of affairs, the non-market exchange ... and of course will go equally fast as the market reversal.

Business Opportunities in shares of companies that take advantage. But if a brand, a business go up in the speculation business, in relationships, that the foundation of the development is not created in a methodical, professional. When you do, do not need a storm, but only the upheaval of the market, a brand can be a great collapse. Moreover, the start of the brand bubble is blown up from the market's risk of long-term growth of an economy.

Celebrating the strong brand, its best business for their own sustainability and the economy, also means placed on businesses, entrepreneurs great responsibility, even to the sacrifice . It is possible, to develop strong, they will have to accept ignored huge profits, accept large an investment, but not quickly recover capital, must bear heavy responsibility in ensuring the stability of lives of workers ... When strength forged, forging washing and building on social responsibility, community, power that will make accelerated the development of each enterprise, each brand .

Vietnam Gold Star race ended in 2011, but long way to building the strength of a unity of Vietnamese brand as socially responsible are still in the sprint stages.

Written : Khánh An