News & Events

Blizzard of orders from Japan

Thursday, 08/09/2011, 10:23 GMT+7

Production at the factory buttons Ton Van Company

TT - There are signs that business relations between Vietnam and Japan are becoming more vibrant. Since the earthquake in the land of the rising sun, many enterprises Vietnam increase its exports here.

Opportunity to put products into Japanese market is expanding as demand for goods of the people of this country coupled with rising tariff barriers are removed gradually.

Increased 3-4 fold

He Nguyen Minh Viet- Chairman Company Greensun-ASOFT, a company specializing in outsourcing in the city - cheerfully: "From June to now the company must do at full capacity because of orders from Japan about too much. This unconventional annually by fiscal year of most Japanese companies should start from April through June, July is still riddled work out ". According to Vietnamese, outsourcing activities for Japan in the areas of manufacturing, finance, banking ... reduced but outsourcing these types of games, read books on the iPad user or smartphone iPhone and e-commerce would increase considerably. English Vietnamese expected growth this year will be 3-4 times last year, time of severe market decline.

According to Thanh Nghia Ton - general manager of manufacturing buttons Ton Van (Binh Duong), from the beginning of this year exports buttons made ​​of shell, shell to Japan surged. In pictures: production button Company's factory Ton Van - Photo: LNM

Similarly, Le Thi Thanh Lam, vice general director of Saigon Food, said 70% of the company's exports to the Japanese market with about 350 tons of seafood finished products and export $ 1 million. From April to now, the situation of exports to this market increased slightly due to demand for food imports after the incident earthquake, tsunami higher. Over the same period last year, exports increased by 10%. Remarkably, the delivery rotation shortened to less than a month.

Not only the seafood, the main export items to Japan VN also textiles, wood and wood products; cables, machines, equipment, electronic products and components; rice and crude oil ... Special textile export turnover to this market grew by 20% Free Trade Agreement ASEAN - Japan and later brought VJEPA agreements (Economic Partnership Agreement Vietnam - Japan). In recent years, the VN textile exports to Japan increased up to 12%. Japanese market consumption of clothing annually to $ 3.7 billion, of which only 5% is produced in Japan, the rest is imported from China, EU, U.S. ...

According to the Multilateral Trade Policy (Ministry of Industry and Trade), in addition to tax reduction, some industries such as advertising, market research, management consulting and technical expertise on the Japanese side there is no shortage of suppliers VN's service. However, investment in the VN field is rather limited.

Core quality

Lunch 24-7 passengers preparing to leave Narita Airport (Japan) on a phen City surprised two men in uniforms similar to the veterinary staff at VN approached bowed and hands giving each person a plastic bag containing a paper towel. After minute surprise, many people open up new view is found inside the brochure announcing the fruits are not allowed to enter Japan. This leaflet written instructions in Japanese mainly by the Ministry of Agriculture, Forest & Seafood Japanese release. A Japanese tourist explain this leaflet prompted the Japanese to travel abroad after the return was not purchased by the fruits like dragon fruit, bananas, apples, papaya, mangosteen ... as prohibited imports into this country.

Measures to prevent the Japanese from this distance that the market's third-largest economy the world is not easy for imported goods.

Unlike the European market only focus on the final product, the import of Japanese business very seriously the production process, they monitored throughout the process, to see the goods, products made out like no. According to Lin, if the enterprise autonomous sources of raw materials, introducing active designs for Japanese partners is also a way to gain more market share. But the core principle is to build mutual trust.

Mr. Cao Tien Vi, chairman of the board of Saigon Paper Company, sharing experiences: just a batch of product labeling as faulty glue flakes off the edge of the entire shipment will be returned . Doing business with Japanese prices can be negotiated but never negotiate quality. The lesson that businesses have to learn VN, according to trade experts, is not only poor quality of delivery, but then a fence strict quality control is raised. The Japanese agreed to buy the high price, but they want prices to be maintained at a stable level during a period of time.

Although the VN data export goods to Japan increased over the years, but the survey showed that the presence of VN goods on supermarket shelves in Tokyo modest. Some garments, cosmetics labeled "made in VN" but the Japanese brand. According to the Center for Trade Promotion and Investment Ho Chi Minh City (ITPC), one of the weaknesses of the business today is not VN understanding of the Japanese market. Looking ahead, ITPC will boost trade promotion and support of the processed food industry and handicrafts, gifts.

Shrimp exports to Japan decreased

After growth in the quarter 1-2011, VN shrimp exports to Japan started to decline. April 4-2011 shrimp exports to this market down 17.7% in volume and 14.7% in value. Sang in May, continuing decline in volume (31.8%), the value decreased only 3.4%. June is the third month of consecutive decline in volume (19.1%) and value (12.2%).

For five years, from 2006-2010, VN has topped frozen shrimp supplier to the Japanese market and this market is the largest importer of VN shrimp. However, data on imports of shrimp to Japan four months of this year shows that Thailand has risen to first place with 11,700 tons, while VN relegated to third place with 8752 tons, behind Indonesia 10,580 tons.

(Source: Vietnam Association of Seafood Exporters and VN - VASEP