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Management outside the

Friday, 30/09/2011, 13:48 GMT+7

Group purchasing services boom poses many problems of management. Customers will be disadvantaged if the incident

In the fierce competition of group purchasing services today, many companies chasing profits and eat dim. On the forum also had much feedback, complaints about the quality of goods and services.

Customers holding end of the stick

According to the website, because this market is very strong competition should want to survive, enterprises (companies) have to manually upgrade and provide our customers with quality products. If payment is not the right website to sell quality, customers have troubles or are not satisfied with the provider will not return.


Ill. TAI NGUYEN

Mrs. Truong Thi To Loan, director of marketing and business development Hotdeal, said to protect the "cooker" of his, the website sales online reputation must carefully evaluate the vendor's capacity, signed contract closely. According to Mr. David Chen, executive director of the Group purchased, upon discovery products and services of inferior quality or not as committed, introduction and availability of website reputation liquidation of the contract with affiliate partners immediately. ..

However, the company had a website offering a cooperative sales team reflects the company website asked him 50% discount on the coupon and 30% commission. With such conditions, company performance are difficult to otherwise seek to "steal" customers. In fact there were some companies choose the raising prices of goods up and down to 50% advertising to attract customers or reduce quality, especially in food services. Clients do not do your homework or do not have the conditions considered to take place will eventually be abused.

According to our understanding, now, when contracting with providers, the website has a certain rate to overlapping binding rights and mutual responsibility. This amount is used to prevent settlement failures. However, some customers have had problems, they are not easy to get a refund and most ... choose to leave, especially for low-value coupons, because not enough patience and time travel requires money.

Need early entry into management

Regarding management, Groupon is a relatively new field should present the documents, regulations and guidance is. Addressing this issue, Tran Huu Linh, Deputy Director of Electronic Commerce and Information Technology - Ministry of Trade, said the market is watching and will consider adjusting a number of relevant provisions in the future. According to Linh, problems can arise when customers purchase voucher of the web page but using the product in another unit. So important that providers who sell products and voucher must be accountable to each other, with customers.

Mr. Nguyen Ngoc Dung, Chief Representative of Association of Electronic Commerce in Vietnam (VECOM) in HCM City, said that this is a new sector to promote e-commerce business. Therefore, the departments concerned should work together to discuss making appropriate regulations for the market. "We have a number of the participating companies for sale that the product supply is overloaded, customers complained. In the long run, the market will decide who exist "- Mr Dung said.

Tran Vinh Nhung, deputy director of HCMC Department of Industry and Commerce, said: This is a form of e-commerce so the management is not just propaganda but also the handling of violations, if any. The provisions of the legislation on the management of this business model is incomplete but can also be based on existing law, including the Law on Protection of consumers' interests to management. HCMC Department of Industry and Trade prepared in conjunction with the Department of Information and Communication inspection activities of the company have buy cheap group website ...

Regarding tax administration, Le Thi Thu Huong, Deputy Director of HCMC Tax Department, said early in 2011, HCMC Tax Department has inspected the declaration and payment of a number of companies selling goods online, on television but not check the DN sales team. This type of business should be coming fairly new, the Tax Department will assign a department to monitor and review the declaration and payment of the company.

Website disappearance, difficult to appeal

Vietnamese Phan Thi Thu Lawyers, General Secretary of protecting consumers' interests City, said: Consumers buy coupons at the website and pay for the website, so if a problem occurs on quality goods and services, they can only claim direct website. Where no website or contact the website disappeared after the release of large amounts of bills, consumers can not complain because their provider does not directly collect money from customers.

According to Vietnamese Phan Thi Thu lawyers, the business model is quite new to this, consumers should look carefully on the website information, supplier before you purchase shares; caution when buying goods and services high value. If the buyer needs required to provide receipts, vouchers are complete ...

 
 HUMAN-THAI THANH PHUONG