There are brand though not too long, not really famous, but was quite familiar and sticking to domestic consumers, even the pride of the Vietnamese business people a time, now have to accept change name change them, change owners. Maybe because it is business strategy, it may be because not withstand storm the market.
From trading to acquisition
"Hot" is information Highlands Coffee buy 100% stake in Pho24 and then sold a 50% total shares to Jollibee (Philippines, food chain, fast food, has been present in Vietnam for many years ). Purchase price and other details have not been disclosed by the parties. Investors announced transaction value between Pho24 and Highlands Coffee is $ 20 million and this is a step in the process take all the Highlands of Jollibee Coffeelan PHO24. So no sooner or later, Pho 24, a famous brand in Vietnam by Mr. Ly Quy Trung founder, will fall into foreign hands.
It is equally hit the "war" took control of the Corporation Bibica Confectionery (Bibica) and Lotte Group (Korea). Shareholders of Bibica recently there has been a major change in content, it's Lotte Group, a major shareholder, holding more than 38% stake, temporarily put aside the story of Lotte Bibica rename - Bibica because for that "time is not ripe."
Essentially, the name change was met with opposition from shareholders. But insiders said Lotte gradually implement the name change and this inevitable by now, who's Lotte is holding 2/5 Board Seat Bibica, including the Chairman. Bibica also enterprises (companies) listed shares should collection can easily occur.
According to financial investors, Highlands Coffee buy 100% stake of Pho 24
then sold a 50% total shares to Jollibee (Philippines). Photo: Flood
Together with Bibica circumstances, is a major brand in the wine industry, beverage in the City are also at risk to lose control in the hands of foreign partners.
Besides the participation of foreign institutions, some big brands, with the voice of Vietnam also have made buying and selling, merging with each other. Specifically, Kinh Do Corporation has officially announced it would merge Corporation in Kinh Do Bakery Vinabico swap ratio is 2,7:1 (if Kinh Do not issue additional shares) and 2, 2:1 (if issued more shares to swap). After the merger, will become Vinabico by Kinh Do Company Limited owns 100% of capital. Earlier, Kinh Do holding 51% of Vinabico. Company leaders Kinh said after contributing capital, Kinh Do took Vinabico good development.
The strategic move
According to experts on M & A, in this area, the target buyer's investment may be strategic or financial investment. For financial incentives, the sale is merely a profit and buying strategies will be linked to the partners sold it to a certain target for a higher price. Where to buy Highlands Coffee Pho 24 in favor of financial investment objectives more.
Pho 24 will likely be the Philippines' Jollibee acquired. Photo: Flood
Can the sale of a chain of coffee at 3 and noodles will increase the value of the deal and the extent to which Jollibee to penetrate the Vietnam market. Mr. Nguyen Trung Straight, President Masso Consulting, said the Highlands Coffee Pho 24 and are aimed at financial gain, that is, money from the sale to invest in business or to ... rest. If the buyer is planning to exploit Jollibee brand PHO24 for their full retail chains in the Philippines and use it to exploit the world market then, the future cash flow will be very large and the number 20 million is considered cheap.
Talking to reporters on 24-4 Nguoi Lao Dong, Truong Phu Chien, General Director of Bibica, said at the beginning Lotte Bibica join in the spirit of strategic cooperation and support in many areas such as Bibica technology transfer, marketing, market research, development, expansion and business development, exporting products to South Korea and other countries. However, so far only achieved Bibica partially, but not the desired result.
Initiative that is unsteady
In fact, when losing the role of control in joint ventures with foreign companies in Vietnam often lose our brand partners on hand. In the early 2000s, Cream P / S, Da Lan had almost complete loss after a "partner" with foreign enterprises. However, according to financial experts, the current domestic enterprises by foreign countries to acquire completely different from before.
If the former companies do not fully understand its value, specify the DN price through tangible asset that is acceptable to sell this brand, the company is fully active when doing business with foreigners. For example, Bibica risk losing control when deciding to sell stake in Lotte.
According to Le The Binh, General Director of Advisory Capital Partners Ltd Vietnam (GOV) under Capital Partners Securities Co. (Japan), often domestic companies are afraid to acquire the shares sold to foreign partners , on the other hand, still looking for the participation of foreign institutions by this recognition of their companies perform well, potentially.
Most companies are only interested in the capital of powerful partners have not, when they put their money on if not cooperation that much attention to other beneficial factors such as absorption of technology, learning how to work, how prestige, culture, business ... So, it is difficult to fully promote the benefits of M & A.
Mr. Nguyen Trung Thang said Vietnam enterprises (sellers) are often limited in resources, can be good for branding but do not know how to keep and develop brand awareness also owns and operates plus low economic situation is difficult, the feeling pessimistic about the future ... so decided to sell the whole or part.
Sale, merger is crucial principle of the emerging markets, the regional countries like Thailand, Singapore ... has ever experienced similar stages Vietnam today. In the context of economic opening, business stagnation, Vietnam enterprises are very difficult to protect the brand. So companies need orientation, led by the association, the - industry and government.
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SERVICE "CLAIM FOR SALE 2 BRAND COFFEE FOR FOREIGNERS"
Consider loans for cooperatives Minh An
On 24-4, Dak Nong province has the written direction of the provincial authorities in the assessment, consider requesting the support of cooperative loans Minh An (Duc Minh commune, Dak Mil), reports People provinces before 30-4.
Nguoi Lao Dong as the information, the month 3-2012, Cooperative Minh An Post had written the authorities of Dak Nong province suggested 5 billion loan cooperatives to overcome difficulties, if not will sell 2 coffee brand "Coffee Minh An Duc Lap" and "Coffee Dakmil Duc Lap" for a Chinese company. This cooperative bank loans, and growers 18 billion.
Chinese companies offered to buy two brand coffee from the cooperative said Minh An, also for $ 18 billion. Worth mentioning, this is the DN used to steal coffee brand of Buon Ma Thuot to register for protection in China.
C.Nguyen
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